PX Data is now Luria Co.

Your company's intelligence does not come off the shelf. It gets built.

PX Data is the company behind Luria: one platform and a set of solutions for the specific pains of large operations. Proprietary technology, built in Rio, running in major banks and in energy, healthcare and retail companies.

Talk to us See the products

The missing layer

Between your company and the models, a layer is missing.

AI models are a commodity and change names every six months. Your company's context does not: connected data, business rules, permissions and everything the AI has already learned. Luria holds that context and orchestrates the models underneath, so switching models becomes a cost decision, not a restart.

Connects what you already have

Databases, BI, CRM, documents and spreadsheets become one base, with no change of stack.

Orchestrates the models

Pick, rank and switch models by use case, with the cost in plain sight.

Governs access

Permissions by group and row by row, with an end to end audit trail.

Luria Co.

One company. One ecosystem. Multiple fronts of impact.

An ecosystem that tackles different pains of large companies, with specialized brands and one shared intelligence: more clarity, more focus and more scale. Everything connects and is managed from one center, Luria One.

The technology

Luria: 100% proprietary technology, built in Rio.

Built and maintained by a dedicated team, agnostic by design: freedom to choose the model and to orchestrate different uses of AI inside companies. It is where the group's products take shape.

app.luria.ai/observability

Observability

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+14.5% vs last month

Runs this month

0
+9.3% vs last month
Run volume
Last 7 days
2.1k
Mon
3.4k
Tue
3.1k
Wed
4.8k
Thu
4.1k
Fri
6.2k
Sat
5.5k
Sun
Recent runs

Performance update

Marketing · today, 8:00
Done

Weekly curation

Content · today, 9:00
Done

Churn analysis

Sales · now
Running
Models in production
Routed by task

Luria default

Claude Opus · Gemini 2.5 Pro · GPT 4o

Cost optimized
DetailsAdjust
Usage by model
Total8.2M
Luria default 65%
Specialists 35%
Series A round2026

Clients who became
investors.

Both were already users of the platform before becoming shareholders: Bradesco uses Luria in Customer Experience projects and Vibra folded the technology into its data and artificial intelligence strategy.

Accelerating gains in efficiency and customer experience with AI is a strategic priority.

Daniel Pretti · Bradesco

Using AI is not only about technology, it involves cultural transformation. Luria brings the people who build technology closer to the people who make business decisions.

Aspen Andersen · VP Vibra Ventures
Founders at the group office in Rio de Janeiro
Bradesco · Vibra Ventures
Series A

R$ 15 million

Round in Luria Co., led by Bradesco Venture Capital, with participation from Vibra Ventures.

Already running with us

Large companies have already proven it works.

Banks, energy, healthcare, retail, industry and media. The sector changes, the method does not.

BradescoGloboVibraEngieEnevaTBGAllosAncar IvanhoeSá CavalcanteAchéEurofarmaBradescoGloboVibraEngieEnevaTBGAllosAncar IvanhoeSá CavalcanteAchéEurofarma
DB DiagnósticosBAT BrasilSompoAraucoOrtobomGoogleVTEXEquatorialRD SaúdeMovidaDB DiagnósticosBAT BrasilSompoAraucoOrtobomGoogleVTEXEquatorialRD SaúdeMovida

Cases and results

Technology that moves past the pitch and into the operation.

Bradesco

Consolidating fragmented feedback into actionable intelligence, with AI agents in customer service and in proactive real time communication.

Ancar Ivanhoe

Operational scale and efficiency across the mall ecosystem, with operating and financial data in a single base.

Case · Bradesco

Luria CX unifies reviews from multiple channels, finds root causes and triggers AI agents for service and proactive real time communication, with personalization at scale and less operational effort.

Feedback becomes action,
in real time.

Talk to us
Bradesco app on a phone

Operating cost (FTE)

-64%
+120% response capacity per day
Case · Ancar Ivanhoe

Luria One consolidated the operating and financial data of the mall ecosystem into a single base: teams cross metrics, generate insights and get to analyses far faster.

Operational scale
and efficiency.

Talk to us
Ancar Ivanhoe

Time to access data

-30%
+600 active users

Partners and ecosystem

We build alongside the companies that power the world's AI infrastructure.

Google CloudCuboInovabraNVIDIA100 Open StartupsSAPGenAI
Get in touch

Let's build your company's proprietary intelligence.

Today it lives scattered across conversations, spreadsheets and people. Bringing it into a layer that is yours, governed and without lock-in, is where we come in: it orchestrates the models, and swapping one of them costs none of what you have already taught.

Talk to Luria

Leave your details and our team gets in touch. It takes less than a minute.